SCADpro is an innovation studio that combines the brainpower of top students, alumni and professors to answer big business’s biggest creative challenges with authentic, real-world collaborations.
SCADpro + Char-Broil
Char-Broil is a privately run family business based in Columbus, GA. The company works in outdoor cooking, fishing, outdoor lighting, and real estate with a global footprint in retail and manufacturing.
*This project is the property of Char-Broil
Our brief was to better understand what the market and outdoor cooking experience would look like in 2029 when the target consumer would be Gen Z.
We delivered design criteria, sketches, and renders built from data driven insights. These would later be presented to members of Char-Broil at the executive level.
prefer Snapchat and Instagram
prefer brands that feel authentic
focus on saving money
tend to be pragmatic
grew up during the recession
willing to learn how to cook other cuisine
too much smoke is a problem
cleaning outside is inconvenient
lack knowledge about grilling
environmentally sustainable products
grilling is a social activity
want a versatile cooking experience
see themselves living in a city
want value in a product
want quick prep and cooking experience
34 YRS, Olympia WA
Lack of portability
Lack of versatility
Ethan works as a Senior Data Engineer for a big corporate firm in Olympia WA. He lives in a big
suburban house with his wife, two kids and their two cats. Ethan enjoys spending time with his family on weekends and they often go camping. Ethan does his best to help the environment by driving an electric car.
Waiting for new tech
New cooking styles
Next generation fuel
30 YRS, Austin TX
Aaron lives in a high-rise apartment with his wife. He works as a lifestyle YouTube influencer
primarily focusing on food and travel. He loves sharing what he is up to with his followers and makes sure he has the best, newest and the top trending gadgets the market has to offer.
32 YRS, Chicago IL
New weekend activities
Quick clean and prep
Social media activity
Grilling is expensive
Alex is sharing a house with two friends and their dog in the city. She likes to hang out with friends over the weekend playing board games and bar hopping. Alex loves food and primarily uses the stove and oven to cook. She has never grilled before but is open to new experiences. However, she has a tight budget.
Meat friendly grill
Loves charcoal flavor
32 YRS, Nevada
Jack is a ranch hand who lives in a small town in Nevada. He lives a simple life and has strong
traditional values. He enjoys grilling with his family on the weekends. He often has friends over for grilling parties. Jack also goes to sports events with his friends and family.
sketching with insights
final sketches and renderings