Lumate

The project brief was to create a lighting system for a bike that will improve riding experience for users. I decided that my target would be college students and young adults.

Research
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not very portable

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USB charged

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light turns red with low battery 

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size adjustment can be difficult

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most who interviewed did not use bike light

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most bike at least 3-5 times per week

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control button can be hard to access

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form and size is relatively easy to hold

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attachment can be frustrating 

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most bike at least 1-10 miles

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David often bikes at night going to and coming from hanging out with friends. While he’s biking to his friend's place, he is called out by a police officer for having his flashing light mode on. He says it’s distracting for other drivers, but it’s the only way drivers see him. He goes on his way only for a car to cut him off later while making a turn. When he comes out of his friend's apartment, he remember he forgot to take his light with him and notices that someone has stolen it.

Goals:
Visibility
Easy attachment and detachment
Versatility


Pain Points:
Lack of portability
Lack of versatility
Lack of visibility

21 YRS 

RECENT COLLEGE GRADUATE 

DAVID

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Hannah often has to ride back home in the dark after being out all day. While she’s riding, a number of cars get too close for comfort because they can’t see her and they’re driving too fast. When she turns onto an unlit side road, she can’t see and hits a pothole. All of her art supplies spills over the road and she hopes a car won’t speed by while she picks it up. The next night, her battery dies while she's biking home and she can't ride at night until she buys a new one.

Goals:
Visibility
Versatility
Charging

Pain Points:
Lack of visibility
Battery life

19 YRS 

COLLEGE STUDENT 

HANNAH

User Needs
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attachment is easy and versatile

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control button easier

to access

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 portable

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form and size easy to hold

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 USB charged

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size adjustment is easy

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Concept Evaluation

fits all sizes

ergonomic

****

detachable

***

****

portability

versatility 

****

***

fits all sizes

ergonomic

***

detachable

****

***

portability

versatility 

**

***

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fits all sizes

ergonomic

*****

detachable

**

****

portability

versatility 

*

*

fits all sizes

ergonomic

**

detachable

**

****

portability

versatility 

**

***

fits all sizes

ergonomic

****

detachable

***

****

portability

versatility 

***

****

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