Friendlies

Friendlies is a two part therapy toy that incorporates a customizable stuffed animal and smartphone app.

How can we use today's technology to create an interactive therapy tool for children?

Research

Secondary research

Showed more than half of children in the U.S. had smartphones by age 11

Primary research

Survey responses indicated touch and scent were very important
Stuffed animals were the most comforting toy

Market testing

Soft materials were the most desirable
Saturated colors were the most popular
The most favored shape was a rounded body with shorter limbs and longer ears

rise of smartphone use in children

rise of mental health awareness

touch and scent important for comfort

little use of smell in

existing market

lack of integration between tech and toys in

existing market

customization common with children's toys

children respond to soft textures

children like bright colors

children like simple, rounded shapes

Process

JAMIE

5 YRS

Jamie gets sent to the principal's office frequently. His teacher says he is disruptive in class and doesn't pay attention during lessons. Jamie often has meltdowns when he gets home from school. He likes to make up stories and act them out with his toys.

Pain Points:
Lack of focus
Frustrated
Trouble following directions

HARPER

8 YRS

Harper's parents are in the middle of a tough
divorce and she's been staying with her grandmother. Harper has been withdrawn and having angry outbursts. Her grandma tries talking to her without success. Harper spends most of her time drawing in her room.

Goals:
Self expression
Better focus
Fewer disruptive behaviors

Goals:
Self expression
Communication
Anger management
Self esteem

Pain Points:
No communication
Frustrated
Anger issues
Insecure