Friendlies

Friendlies is a two part therapy toy that incorporates a customizable stuffed animal and smartphone app.

How can we use today's technology to create an interactive therapy tool for children?

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Research

Secondary research

  • Showed more than half of children in U.S. had smartphone by age 11 

Primary research

  • Survey responses indicated touch and scent were     very important

  • Stuffed animals were the most comforting toy

Market testing

  • Soft materials were the most desirable

  • Saturated colors were the most popular  

  • The most favored shape was a rounded body with shorter limbs and longer ears 

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rise of smartphone use in children

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rise of mental health awareness 

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touch and scent are very important.

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little use of smell

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lack of integration between tech and toys

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customization is common

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children responded to soft textures 

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children like bright colors 

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children like simple, rounded shapes

Process
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JAMIE

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5 YRS 

Jamie gets sent to the principal's office               frequently. His teacher says he is disruptive in class and doesn't pay attention during lessons. Jamie often has meltdowns when he gets home from school. He likes to make up stories and act them out with his toys.

Pain Points:
Lack of focus
Frustrated
Trouble following directions
 

HARPER

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8 YRS 

Harper's parents are in the middle of a tough 
divorce and she's been staying with her                grandmother. Harper has been withdrawn and having angry outbursts. Her grandma tries talking to her without success. Harper spends most of her time drawing in her room.

Goals:
Self expression
Better focus 
Fewer disruptive behaviors

Goals:
Self expression
Communication
Anger management 
Self esteem 

Pain Points:
No communication 
Frustrated
Anger issues
Insecure

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User Needs
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There are different choices for the eyes and mouth 


There is one shirt that is drawn on and other with attachable shapes 

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The stuffed animal has a calming lavender scent

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The stuffed animal has

soft fur


The attachable tshirt shapes have different textures 

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The stuffed animal incorporates bright colors 

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The app allows the user to do therapy exercises

at home


The app sends the results to the therapist to review

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